Superb national parks with wildlife sightings guaranteed, dramatic scenery, friendly folk and fascinating culture are just a few of the many reasons why we love Africa. Whether you’re big on birding or wanting to fulfil a lifelong dream of seeing the Big 5, an adrenaline junkie chasing outrageous adventures or simply looking for something different to a standard beach holiday, you’re looking in the right place.

Extraordinary wildlife viewing opportunities are usually the primary attraction for travellers to Africa, and with such a diverse range of species spread across the continent, it isn’t hard to see why! First-time safari visitors often head to the Kenya, Tanzania or South Africa, where an abundance of animals guarantee to captivate their audience. The wild open plains of the Serengeti and the Masai Mara offer prime landscapes for game viewing, whilst Ngorongoro Crater is home to the densest concentration of wildlife in Africa.

Travel to North Africa to unravel fascinating cultures, mesmerising landscapes and unique architecture. With Morocco less than a 4 hour flight from the UK and Egypt just a little further; these captivating holiday destinations are closer than you may think.

Morocco’s rugged Atlas Mountains provide the perfect playground for adventure enthusiasts whilst hypnotising Marrakech is sure to enchant all who visit, with its historical Medina where you will find snake charmers and acrobats performing and a heady aroma radiates from the colourful spice markets. Why not visit tiny hillside Berber villages to immerse yourself in local culture or head to the beach on Morocco’s Atlantic or Mediterranean coasts. Egypt’s wealth of ancient wonders and iconic monuments wait to be explored as you glide down the Nile on a luxury boat. No holiday to Egypt is complete without a visit to the Pyramids of Giza – one of the Seven Wonders of the World.

Return visitors to Southern Africa in search of a truly wild safari adventure will favour Botswana, Zambia and Namibia for the beguiling experiences on offer. Game reserves on private concessions offer the chance to try safari walks, off-road game drives and night drives, as they are not governed by park rules so have free reign to explore further into the African bush. Head out on the Okavango Delta in a dug-out canoe as day breaks to watch the animal kingdom wake up, climb a sand dune for unrivalled views of sunrise in Sossusvlei or combine game viewing with a visit to the mighty Victoria Falls in Zambia. Only in Africa can these unforgettable adventures be found.

Uganda and Rwanda are very different to other African safari destinations, with forests accommodating chimpanzees, monkeys and the beloved mountain gorillas. Spending an hour in close proximity to the apes is an indescribable experience, and well worthy of the effort involved in tracking their whereabouts through the dense jungle vegetation.

In addition to the endless safari opportunities, Africa also boasts some stunning coastlines. The most popular locations for a beach holiday in Africa are found on the east coast, around Mombasa, Watamu, Zanzibar and Mozambique, on the shores of the Indian Ocean.

Each African country contrasts dramatically with its neighbours, with unique cultures, scenery and individual traits that make it special. A wide range of accommodation options cater for all tastes and budgets, from self catering city apartments and basic safari tents to five star resorts and luxury game lodges. Houseboats and luxury trains also offer the chance to explore Africa’s wonderful wilds from a unique perspective.